LENOIR, NC – The Caldwell Senior Center officially launched its bold new brand, Thrive: Age Reimagined, during a special event held last night in celebration of National Senior Center Month. More than 50 community members, participants, partners, and supporters gathered to mark this exciting new chapter.
The evening featured the unveiling of Thrive’s new logo and a presentation highlighting plans for the future. Leadership shared how the new brand reflects the center’s mission to provide innovative programs and services that enhance the lives of older adults and its vision of a community where people continue to thrive as they age.
“Our new brand is about more than a new name and logo,” said April Austin, Executive Director of Thrive. “It’s about challenging outdated ideas of aging and celebrating the vibrant, active, and engaged lives of older adults in Caldwell County and beyond. Thrive reflects who we are today and where we’re going in the future.”
The rebranding aligns with the 2025 National Senior Center Month theme, Powering Possibilities: Flip the Script, which encourages communities to recognize the evolving role of senior centers and the limitless potential of older adults.
Thrive will continue to provide the classes, activities, volunteer opportunities, and support services that participants rely on, while also expanding outreach and partnerships to serve more older adults in innovative ways.
Community members are invited to learn more about Thrive and explore upcoming programs by visiting www.thrive828.com or following on Facebook at facebook.com/thrive828.
About Thrive
Formerly known as the Caldwell Senior Center, Thrive is a nonprofit organization serving adults aged 50 and older with programs that promote wellness, connection, and lifelong growth. Thrive is committed to reimagining what it means to age by creating opportunities for older adults to continue thriving in every stage of life.