By Editor for The Taylorsville Times
The Alexander County Board of Commissioners adopted a new branding package at the January 5, 2026, meeting. Public Information Officer Gary Herman said part of the branding initiative includes a new logo and a tagline of “Space to Grow,” according to a press release.
Herman said the county entered into an agreement with Haven Creative of Charlotte in mid-2025 to develop the new branding package.
“The Haven Creative team has worked closely with county staff, the branding committee, and the community to develop the branding information before you tonight,” Herman said. “This is a complete, research-driven brand system that reflects Alexander County’s identity and positions us well for the future.”
Haven Creative’s Ian Redman and Gemma Pisano presented the brand package to the board.
Redman said, “This is a brand that reflects the community. It’s not just a logo or a tagline, it’s more about perception.”
Haven and the county’s branding committee worked together to administer three surveys to county staff, stakeholders, and the community at large. The community-wide survey attained 505 responses, which is the most responses Haven has received for a county of Alexander’s size.
Redman said there were several key recurring themes during the survey process – small-town living, a feeling of home and community, and an openness to change with growth done in the correct way.
“Alexander County has space for you. It’s authentic, optimistic, friendly, open, confident, and encouraging,” Redman said. “A lot of work has been put into the branding initiative so far, but Gary and his team have a lot of work to implement now.”
Pisano, who is the creative lead for the project, said the logo has design elements that are unique to Alexander County, such as Rocky Face Mountain, green/agricultural space, an apple leaf, and more. She reviewed the logo variations, color palette, and social media graphics.
Chairman Larry Yoder said he is excited to be a part of the rebranding of Alexander County.
“Alexander County has a strong sense of place and community, and this new brand reflects that,” said Chairman Yoder. “I’m excited to see it rolled out and used to promote our county to residents, businesses, and visitors alike.”
Implementation is expected to take about 12 more months. Additional details about the new brand package will be forthcoming.